The 30,000 view
Just as we expected, we struck gold! Millennials seeking a comfortable, yet affordable extended stay experience emerged as our untapped audience. Armed with this knowledge, we created a captivating arsenal of rich media banners and video assets showcasing our incredible hotel offerings and amenities.
But we didn’t stop there. We didn’t let anyone slip through the cracks. If users veered off the path our retargeting banners would swoop in, serving irresistible hotel promotions and capturing the attention of users who had previously abandoned their booking journey.
The result? A compelling and relevant message that resonated with our younger audience, igniting their curiosity to explore WoodSpring Suites. Our optimized media tactics helped us his the mark and exceed benchmarks across the board.