Our marketing intelligence practice breaks through data overload, dissects trends, and delivers actionable insights. This data allows us to create successful strategic plans and creative that makes a splash across all media, channels, and campaigns. By establishing measurement plans, clear KPI’s and benchmarks for campaign performance, we ensure the success and satisfaction of our client partners.
Our Marketing Intelligence team is well versed in regression and media mix modeling, time series analysis, cluster segmentation, forecasting, and other advanced analytics, as well as tagging strategy and implementation.
Areas of specialty: