Data tells us where to go. Creativity gets us there.
Open communication is essential to success. When data points are collected, it is shared fluidly across all our teams, allowing us to provide our client partners with tailored marketing solutions that are dynamic, intelligent, and always performance-driven.
Brand strategy
We create successful brand roadmaps by finding the hidden truths that give your brand a competitive edge. We find this valuable data by investing in second-and-third-party research, cross-channel data collection, and a suite of in-house planning and analytic tools that bring informed strategy to the conversation of brand building. Strong strategy and analysis facilitate powerful creative. This integrated approach is essential to the success of any marketing campaign.
Areas of specialty:
- Research
- Planning
- Identity
- Positioning
Media
WMX is laser-focused on developing media strategies and plans that connect at every step of the audience journey. We begin by defining a clear marketing objective; this informs our strategic plan and helps optimize media tactics, so our initiatives are always primed to succeed. Our in-house team of programmatic media buyers, search engine marketing experts, and social media gurus are dedicated to total transparency and seamless collaboration.
Our digital and traditional media expertise allows us to stay ahead of media trends in an ever-evolving digital world.
Areas of specialty:
- Traditional
- Strategy
- Buying
Creative
Powerful storytelling, stunning visuals, intuitive UX design, razor-sharp copy – at WMX, we pride ourselves on our ability to bring brands to life across channels and platforms. By fusing precise data and clear strategy with the capabilities of a dynamic in-house creative team, we drive impressive results that connect brands to their fans and drive their bottom line.
Areas of specialty:
- Video & photography production
- Web & app development
- Graphic design
- Copywriting
Marketing intelligence
Our marketing intelligence practice breaks through data overload, dissects trends, and delivers actionable insights. This data allows us to create successful strategic plans and creative that makes a splash across all media, channels, and campaigns. By establishing measurement plans, clear KPI’s and benchmarks for campaign performance, we ensure the success and satisfaction of our client partners.
Our Marketing Intelligence team is well versed in regression and media mix modeling, time series analysis, cluster segmentation, forecasting, and other advanced analytics, as well as tagging strategy and implementation.
Areas of specialty:
- Reporting
- Business analytics
- Web analytics & CRO
Social media
A solid social media profile can connect, inform, convince and drive the conversation in the digital space. It creates culture and opens direct communication between a brand and its audience. At WMX, we understand the vital importance of a robust and responsive social media presence. We apply our proven experience to all paid, owned, and earned tactics to convert customers into fans and followers into brand advocates.
Areas of specialty:
- Integrated social media strategy
- Data–driven content planning
- Community management
- Influencer marketing
eCRM & email marketing
Whether direct response, awareness, re-engagement, or new member onboarding. Your email marketing program is only as successful as your data. WMX uses industry leading UX, design, and marketing automation to garner actionable insights to optimize every campaign. The result is consistently high engagement rates thanks to top-tier email UX/UI, dynamic technology, content, and design.
Areas of specialty:
- Journey building
- Nurture campaigns
- Activation automation
- List hygiene
SEO
SEO is all about understanding what people are searching for online. In short, what words are they using to find the answers they seek? We dive deep to understand who, what, when, how, and where people search online to make your website stand out from the competition.
Areas of specialty:
- Strategy
- On-page
- Off-page
- Measurement