TORONTO ESCAPES
The 30,000 foot view
WMX rose to the challenge of reviving U.S. tourism to Toronto through our dynamic campaign for Toronto Escapes. Partnering with Air Canada, Toronto Pearson Airport, Ontario Tourism, and Tourism Toronto, we aimed to reignite interest in the city. Our content-rich digital experiences captivated audiences and showcased Toronto’s vibrant offerings. By leveraging real-time flight deals and tailored digital banners, we drove a remarkable 19% YoY increase in ROI for US/Toronto tourism. Our collaborative efforts unlocked valuable insights, positioning Toronto Escapes as a shining example of success in destination marketing. Fly with WMX, we’ll take your business to new heights.
The challenge
U.S. tourism to Toronto was in steady decline, mainly due to limited awareness and travel obstacles; it just wasn’t convenient for Americans to travel there. WMX was engaged by four strategic partners to find a solution.
The solve
Not willing to let the city’s once vibrant scene languish, WMX joined forces with Air Canada, Toronto Pearson Airport, Ontario Tourism, and Tourism Toronto and embarked on an exciting mission to showcase the city’s wonders and make the journey a breeze.
To accomplish this we collaborated with our partners to create an engaging digital experience that focused on unique experiences, combining awareness and tactical approaches.
A key tactic was implementing a dynamic feed that provided real-time Air Canada flight deals, automatically populating the site and digital banners with personalized pricing based on the viewer’s location. This drove traffic and inspired travelers to explore Toronto and its attractions.
The results
Through an extensive campaign encompassing SEM, SEO, and digital banners, we successfully united our four partners and
offered them valuable insights into consumer engagement and travel preferences in Toronto. The results speak for themselves, WMX achieved a remarkable 19% increase in ROI year over year and impressive savings of 15% in marketing costs year over year for the brand.
improvement in
ROI YoY
