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The challenge

Samaha & Associates is a premier consulting firm providing the national Credit Union industry with cutting-edge services, technology, and advocacy.

The approach

By taking a comprehensive look at existing materials as well as the competition, we discovered that Samaha & Associates needed website and marketing materials that clearly outlined their strengths, services and unique positioning in the credit union consultancy space. To bring this new identity to life, we needed to rethink their look, messaging, and communication strategy across web, social, and traditional materials.

With those objectives in mind, we redeployed their site featuring a new aesthetic, cleaner UI, and an intuitive UX to provide a better user experience with more ways to connect. Additionally, we repositioned the brand with a new tone, voice, look and feel and implemented an SEO program that would make the newly launched website more accessible and searchable to prospective clients.

A targeted SEM campaign was employed featuring industry specific search terms that would further provide the sharp consulting firm with an upper hand against its key competitors.


To further shore up the new company image, we also redesigned their suite of marketing materials including the pitch deck, company profile, RFP materials, business cards, letterhead, stationery and digital marketing assets.


By redefining and clearly conveying the brand’s core services and strengths, we helped Samaha & Associates increase their new business conversion rates and generate new leads in both traditional and digital spaces.