RESORTS WORLD BIMINI
The 30,000 foot view
Through thoughtful strategic campaigns, we embarked on a mission to showcase the island’s beauty and the resort’s luxurious amenities. We delivered seasonal offers to our target audience, capturing their attention and igniting a desire to experience this hidden paradise. Our efforts paid off as we witnessed a surge in weekend bookings and a significant increase in brand awareness.
By employing targeted campaigns showcasing the beauty of Bimini and the resort’s amenities, we successfully increased awareness and drove weekend bookings.
Our next goal was to maintain weekend occupancy levels, increase weekday occupancy, and reduce media spending by 1/3 year over year.
To enhance the guest experience, we partnered with travel operators to offer convenient roundtrip transportation from South Florida. We created a user-friendly portal that streamlined the booking process, offering discounted Hotel + Transportation packages.
Our precision paid media campaigns featured enticing promotions with limited booking windows, strategically partnering with popular travel sites to maximize visibility. Search campaigns with ad extensions directed traffic to the booking portal, while geo-targeted paid social ads appealed to deal-seekers. Additionally, a robust email campaign encouraged past guests to return to the island.
The results surpassed expectations, with significant improvements in booking performance year over year. Resorts World Bimini received the recognition it deserved as a sought-after destination and resort.
W3 AWARDS SILVER: General Website Categories – Travel for Websites, Resorts World Bimini – Website, 2017