RESORTS WORLD BIMINI
The 30,000 foot view
Resorts World Bimini, a luxury resort in the Bahamas, engaged WMX to enhance their brand and attract more visitors. Through targeted campaigns, we increased awareness and weekend bookings, while reducing media spending by 1/3 year over year and decreasing costs per occupied room by 48% year over year. By boosting ads for convenient transportation options and enticing promotions, we saw a surge in website traffic and conversions. As a result of our work the resort emerged as a sought-after destination, captivating travelers with its beauty and amenities. Overall, our efforts resulted in a successful transformation, elevating Resorts World Bimini to a premier getaway spot.
The challenge
When Resorts World Bimini first approached us, they sought to shed light on their hidden gem and transform it into a premier vacation destination. Previously renowned as a fisherman’s paradise, Bimini had yet to claim its spot as a popular hotspot.
The solve
Through thoughtful strategic campaigns, we embarked on a mission to showcase the island’s beauty and the resort’s luxurious amenities. We delivered seasonal offers to our target audience, capturing their attention and igniting a desire to experience this hidden paradise. Our efforts paid off as we witnessed a surge in weekend bookings and a significant increase in brand awareness.
By employing targeted campaigns showcasing the beauty of Bimini and the resort’s amenities, we successfully increased awareness and drove weekend bookings.
Our next goal was to maintain weekend occupancy levels, increase weekday occupancy, and reduce media spending by 1/3 year over year.
To enhance the guest experience, we partnered with travel operators to offer convenient roundtrip transportation from South Florida. We created a user-friendly portal that streamlined the booking process, offering discounted Hotel + Transportation packages.
Our precision paid media campaigns featured enticing promotions with limited booking windows, strategically partnering with popular travel sites to maximize visibility. Search campaigns with ad extensions directed traffic to the booking portal, while geo-targeted paid social ads appealed to deal-seekers. Additionally, a robust email campaign encouraged past guests to return to the island.
The results
The results surpassed expectations, with significant improvements in booking performance year over year. Resorts World Bimini received the recognition it deserved as a sought-after destination and resort.
improvement in
CPOR YoY
decrease in
marketing spend
increase in
ROI
W3 AWARDS SILVER: General Website Categories – Travel for Websites, Resorts World Bimini – Website, 2017