RESORTS WORLD BIMINI
The 30,000 foot view
Resorts World Bimini, a luxe beachfront escape just off the coast of South Florida, had everything going for it—crystal-clear waters, upscale amenities, and unbeatable convenience. But the resort was struggling to turn curiosity into conversions. Awareness was soft, off-peak bookings lagged, and the guest journey was anything but seamless. The challenge: make Bimini feel not only aspirational but accessible—especially for South Florida travelers looking for an easy, elevated getaway.
WMX delivered a performance-focused strategy that removed friction, amplified demand, and maximized ROI. By pairing streamlined booking experiences with strategic media investments—and bundling hotel and transportation into irresistible packages—we reduced acquisition costs, simplified the path to purchase, and helped Bimini punch well above its weight. With geo-targeted search and social, smarter audience segmentation, and laser-focused optimizations, Resorts World Bimini became more than a hidden gem—it became a hot-ticket destination.
The challenge
Despite its location and premium offerings, Resorts World Bimini hasn’t broken through to its full potential in the regional travel space. Perception was limited, demand was inconsistent, and the path to booking was cumbersome. Key challenges included:
- A niche brand image that skewed toward weekenders and sport fishing crowds
- Low visibility among travelers seeking upscale Caribbean-style escapes
- Pressure to cut paid media spend while driving occupancy and ROI
- A booking process that made bundling hotel stays with transportation needlessly complex
Bimini needed a conversion-first media strategy that could drive bookings, not just awareness—and every dollar had to work harder than the last.
The solution
WMX engineered a precision-based, results-driven campaign built to drive high-impact bookings while reducing spend. Instead of chasing broad awareness, we focused on actionable engagement—campaigns that generated urgency, simplified the purchase path, and prioritized bottom-line performance. Key strategic moves included:
- Promo-driven paid media built around limited-time Hotel + Transportation offers, designed to accelerate conversion and eliminate booking barriers.
- Targeted placements on high-traffic travel sites, ensuring visibility where intent was already high.
- Search Engine Marketing with expanded ad extensions that directed high-intent users straight into the booking flow.
- Geo-targeted Paid Social aimed at cost-conscious, vacation-ready South Florida audiences, spotlighting value and proximity.
- Re-engagement email campaigns that brought past guests back with personalized offers and destination updates.
- Traditional media support, including TV, Radio, Print, and OOH in feeder markets like South Florida and New York, driving frequency and brand lift across high-value audiences.
- Concert Series promotions tied to major artists performances, driving bookings around key dates and positioning Bimini as both escape and experience.
We optimized every tactic around traveler behavior—investing only where it moved the needle and cutting inefficiencies without sacrificing scale.
The results
The Resorts World Bimini campaign turned visibility into velocity. WMX helped the resort go from under-the-radar to overbooked—delivering high-quality engagement and improved performance across the board. Campaign highlights:
- Consistently sold-out weekends fueled by urgency-led promotions and precision media
- Stronger booking volume backed by high CTRs and conversion rates
- Increased guest loyalty with strong return engagement from personalized email touchpoints
- Maintained booking volume despite a 32% reduction in total media budget
year-over-year ROI growth, with leaner spend and smarter targeting
improvement in cost per occupied room
This campaign didn’t just generate awareness—it delivered action. WMX helped Resorts World Bimini elevate its presence, strengthen its profitability, and fill more rooms—all through a smarter, performance-first approach.