POLYNESIAN CULTURAL CENTER
The 30,000 foot view
In the vibrant cultural entertainment landscape of Oahu, the Polynesian Cultural Center faced a challenge. Its previous marketing approach centered around promotions and package discounts, but in such a crowded environment discounts weren’t having as much of an impact. PCC needed to find a way to stand out while staying true to its unique brand.
Retargeting ads seem to pop up where you least expect them. It’s not a coincidence; it’s the algorithm! WMX took inspiration from this familiar tool of the trade to help PCC stand out in a cluttered and competitive space. Our mission was to create a clever campaign based on ‘Kap,’ the charismatic star of the PCC experience. Kap is the real deal and has a big personality. So we knew he was the perfect hook for our retargeting-themed videos, each accompanied by the hashtag #KAPWILLFINDYOU.
Leveraging first-party data, we carefully targeted consumers at different stages of their purchase journey, creating a personalized and immersive experience. No matter where you went, there was Kap, inviting you home for a visit.
The #KAPWILLFINDYOU video retargeting campaign achieved impressive results for the Polynesian Cultural Center. It increased awareness, drove sales, and generated significant brand engagement on social platforms. The campaign’s creative excellence was acknowledged with prestigious awards, including the 2018 Addy Awards Best in Cross-Platform and the W3 Awards Silver Video Campaign for Marketing. It is a testament to the power of strategic storytelling and high-impact advertising execution.
Best in Cross Platform – Online/Interactive Campaign, Polynesian Cultural Center: KapWillFindYou Retargeting – Video Campaign, 2018
W3 AWARDS SILVER
Campaigns-Video Campaign for Marketing, Polynesian Cultural Center: KapWillFindYou Retargeting – Video Campaign, 2018