NORWEGIAN CRUISE LINE
The 30,000 view
In the ever-evolving landscape of cruise innovation, the public’s appetite for new and thrilling experiences can hardly be satisfied quickly enough. This was vividly illustrated by the anticipation surrounding the Norwegian Cruise Line Bliss, the sister vessel to the groundbreaking Norwegian Cruise Line Escape, which embarked on its maiden voyage three years earlier. Promising an array of unparalleled experiences, luxurious venues, and pioneering entertainment unprecedented on any cruise ship, the Bliss captured the imagination of eager travelers. However, there was a significant hurdle: the ship was still under construction, and Norwegian Cruise Line was eager to promote its stunning new attractions. WMX stepped in to enhance brand awareness and drive customer acquisition, crafting a digital strategy that supported lead generation and market expansion.
The challenge
Amidst fierce competition, Norwegian Cruise Line sought to ensure that its latest gem, The Bliss, received the grand unveiling it truly deserved. Their vision? To craft a web experience that showcased every unique facet of the vessel. The only hitch? It hadn’t been constructed yet.
The solution
PHOTO-REALISTIC RENDERINGS
Utilizing lifelike renderings of the ship and its amenities, we created a fully immersive and responsive microsite. This platform empowered users to explore The Bliss as if it already existed, bolstering brand awareness and inspiring excitement.
360° VR EXPERIENCE
Seamlessly integrating renderings, videos, and narratives, the VR experience provided an “almost real” glimpse of The Bliss, fostering customer acquisition and lead generation by showcasing the ship’s standout features.
The results
Not only did the Norwegian Cruise Line Bliss Microsite sell out the initial launch dates months ahead of schedule, but it also garnered numerous accolades for its outstanding design and innovative technology. These accolades included prestigious awards such as the Magellan Awards and ADDY Awards. By leveraging advanced digital strategies, Norwegian Cruise Line achieved exceptional ROI while positioning The Bliss as a leader in luxury cruise experiences, setting the stage for continued market expansion.