The 30,000 foot view
WMX successfully launched a national digital campaign for Extended Stay America’s new, upgraded Premier Suites offering. WMX utilized A/B testing to dial in a multi-channel umbrella approach that delivered highly targeted messaging to homes and mobile screens across the U.S. Our Stay Awhile campaign resulted in a 222% increase in video ROAS and a 133% increase in Display ROAS within the first four weeks after campaign launch, showcasing strong ROI while supporting brand awareness, lead generation, and market expansion.
The challenge
The national hotel chain, Extended Stay America, needed a robust multi-channel national campaign in support of their new Premier Suites premium lodging offering. WMX was excited to showcase its ability beyond media and flex its creative muscle to help make this campaign a resounding success on every channel.
The solution
NEW CONTENT
WMX organized and executed a complete photo and video shoot to create content for use across social, broadcast, and digital channels.
A/B TESTING FOR THE WIN
By presenting two concepts to select target audiences, we gathered concrete proof of what resonated most, ensuring optimized lead generation and impactful messaging.
STAY AWHILE CAMPAIGN
his welcoming approach highlighted the key value proposition: “The longer you stay, the more you save.” This campaign emphasized franchise improvements, such as upgraded room décor, essential amenities, enhanced services, and new locations, fostering strong customer acquisition.
THE LAUNCH
We produced an engaging, visually rich digital video spot that brought the upgraded suites to life. This emotional, authentic messaging reinforced the homestyle amenities and great value, building brand awareness.
UPGRADED SOCIAL
Repackaged WMX-created video content into snackable clips amplified the campaign’s impact and allowed us to reach target audiences efficiently, supporting market expansion.
The results
Our comprehensive multi-channel media strategy attracted new prospects and exceeded expectations:
Video ROAS
within the first 4 weeks
