EXTENDED STAY AMERICA
A hometown approach with a premier feel
We developed and tested two concepts with select target audiences by segment. The winning campaign, “Stay Awhile,” placed a key company value proposition, “the longer you stay, the more you save,” at center stage, while highlighting franchise improvements such as upgraded decor, amenities, services, and new locations.
Launching to win
Upgrading the social strategy
We brought the campaign to life with a multi-channel media and social strategy that allowed us to impact high-value data sets while prospecting new ones, exceeding client expectations across metrics.