The 30,000 foot view
A SEAMLESS EXPERIENCE
A great user experience across all devices is essential. It was the driving for success in this project. Whether it was viewed on a desktop, laptop, tablet, or phone, we ensured that Enterprise’s website was not only responsive but also performed exceptionally.
3D CAR LIBRARY
To enhance the rental service, we went beyond stock vehicle photographs. We 3D rendered every car in the Alamo fleet, creating a visually stunning and standardized experience.
A SMARTER WAY TO DISPLAY
And when it came to displaying our innovative site, we took a smarter approach. Dynamic banners tailored to consumers’ search behavior and past interactions helped us achieve higher conversions while avoiding redundant ads for those who had already booked. We also extended Enterprise’s sleek and global look to travel and lifestyle magazines, where their brand voice truly connected with the audience.
By replacing Enterprise’s main website with a new and user-friendly microsite, and complementing it with targeted digital campaigns, we achieved remarkable results. The improved user experience led to a significant increase in bookings and revenue across twelve key international markets. This strategic move firmly established Enterprise as a leader in the industry, while providing customers with a seamless and enjoyable booking process. Our focus on user-centric design and effective digital marketing efforts drove tangible success for Enterprise, elevating their online presence and expanding their business potential.