EL AL AIRLINES
Problem
EL AL had strong awareness among travelers connected to Israel, but limited recognition among broader U.S. audiences. Growth required identifying new travelers most likely to consider the brand or destination.
Insights
WMX found the biggest opportunity among travelers whose interests and behaviors aligned with EL AL, but who had little familiarity with the brand. Reaching them required destination-led, locally relevant messaging and stronger upper-funnel education.
Solution
WMX built a full-funnel offline and online strategy using non-brand search, destination-focused display, paid social, print, content, and localized social. Audience signals connected traveler interests with relevant destinations and messaging.
Results
First month of the campaign vs. prior month:
total revenue
total bookings
