ATLAS OCEAN VOYAGES
The 30,000 foot view
Atlas Ocean Voyages (AOV), a luxury cruise brand offering immersive expeditions to some of the world’s most remote and awe-inspiring destinations, came to WMX with a clear goal: increase high-quality lead volume in a way that matched their elevated guest experience and delivered measurable business outcomes.
At WMX, we meet audiences where they are — and for today’s traveler, that often means social platforms. For AOV, we saw an opportunity to turn Meta into more than an awareness channel. By reimagining the lead journey, we helped turn interest into action and drive real business impact directly from social.
The challenge
Social is often considered upper-funnel, but AOV’s audience was already showing high intent on Meta platforms. The traditional approach, driving traffic to the website, introduced unnecessary friction and risked drop-off. The goal was to capture qualified interest in a more seamless, efficient way, without losing critical lead details or sales attribution.
The solution
Together with AOV, we implemented Meta Instant Forms — but went far beyond the default setup. We collaborated with the client to design a high-intent, multi-step form that aligned with their premium cruise experience and ensured lead quality remained high. Key elements of our approach:
- Multi-step experience: Prevented accidental submissions by guiding users through a structured, deliberate process.
- Embedded compliance: Included terms and conditions directly within the form, mirroring what users would see on the website.
- Double confirmation: Required users to verify and accept that their information was correct before submission.
- Sales integration: We also partnered with AOV to ensure these lead submissions could be tracked and integrated into their internal sales reporting. This was a critical step for full visibility and to connect media efforts directly to revenue outcomes.
The results
- Second-highest revenue per booking across all lead types, surpassing even phone calls, which traditionally drive the majority of AOV’s conversions
- Improved attribution and reduced drop-off, all while keeping users in the environment they were already engaged in
ROAS during the first 4 weeks
increase in new leads during the first 4 weeks
conversion rate improvement during the first 4 weeks
This campaign shows how designing a native experience that mirrors the brand can turn social engagement into high-quality leads and measurable business outcomes.