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ALAMO RENT-A-CAR
Revving up the digital space

The 30,000 foot view

The challenge

Trusted global car rental brand Alamo Rent-a-car needed a fresh and captivating look to revitalize its aging aesthetic and dated online offerings. The brand also wanted to attract travelers coming to the United States and secure their bookings in key markets. 

The solve

We approached this challenge from many different directions to ensure a cohesive and holistic experience for the user. Here’s a snapshot of our branding overhaul. 

THE JOURNEY BEGINS HERE

We created a user-friendly multilingual microsite that served as a one-stop resource for foreign travelers planning their trip to the United States. This colorful and cohesive experience valuable information, tips, and enticing offers for renting Alamo vehicles in select markets, fulfilling the goal of making Alamo the go-to choice for their rental car needs.

SEE THE SIGHTS

Our vibrant advertising showcased the top attractions of each rental destination, appealing to every driver’s sense of adventure.

ADVENTURE AT EVERY TURN

We designed dynamic banners tailored to Latin American consumers, giving them a taste of the exciting adventures awaiting them in the U.S. These banners seamlessly guided users to the Alamo booking funnel and our comprehensive destination guide, ensuring a smooth journey from discovery to reservation.

THE STEP-BY-STEP ALAMO CUSTOMERS GUIDE

To address the perceived complexity of the car rental process for Latin American travelers, we created an upbeat video that simplified the steps of renting and returning vehicles. Balancing fun-filled scenes with clear instructions, the video illustrates how easy it is to rent throughout the U.S.

THE ALAMO DESTINATION GUIDE – ASIAN MARKET

Building on our successful LATAM specific campaign approach, we targeted Chinese travelers with a Mandarin language driver’s guide filled with must-visit destinations and enticing discounts throughout the country.

BEHIND THE WHEEL, AHEAD OF THE JOURNEY

Through an inspiring video, we encouraged Chinese consumers to embark on a road trip in the U.S. The video showcased the thrill of driving through diverse destinations, emphasizing the freedom and adventure of being in control behind the wheel.

The results

By increasing brand awareness and improving performance across Alamo’s booking funnel, we were able to produce huge gains in revenue and reservations for the brand across the country and around the world. 

increase in revenue and reservations YoY