ALAMO RENT-A-CAR
The 30,000 foot view
Global brand Alamo rent-a-car was overdue for a full digital tune up. The current brand felt stale and uninspired, so WMX stepped in to perform a full brand restoration. We succeeded in captivating travelers through a user-friendly microsite, vibrant advertising, dynamic banners, informative videos, and comprehensive guides. Thorough the site overhaul we simplified the rental process, focused on showcasing attractions, and inspired adventure. As a result, Alamo became sped its way to the front of the global car rental contenders and won over their new fans with a seamless and enjoyable user experience.
The challenge
Trusted global car rental brand Alamo Rent-a-car needed a fresh and captivating look to revitalize its aging aesthetic and dated online offerings. The brand also wanted to attract travelers coming to the United States and secure their bookings in key markets.
The solve
We approached this challenge from many different directions to ensure a cohesive and holistic experience for the user. Here’s a snapshot of our branding overhaul.
THE JOURNEY BEGINS HERE
We created a user-friendly multilingual microsite that served as a one-stop resource for foreign travelers planning their trip to the United States. This colorful and cohesive experience valuable information, tips, and enticing offers for renting Alamo vehicles in select markets, fulfilling the goal of making Alamo the go-to choice for their rental car needs.
SEE THE SIGHTS
Our vibrant advertising showcased the top attractions of each rental destination, appealing to every driver’s sense of adventure.
ADVENTURE AT EVERY TURN
We designed dynamic banners tailored to Latin American consumers, giving them a taste of the exciting adventures awaiting them in the U.S. These banners seamlessly guided users to the Alamo booking funnel and our comprehensive destination guide, ensuring a smooth journey from discovery to reservation.
THE STEP-BY-STEP ALAMO CUSTOMERS GUIDE
To address the perceived complexity of the car rental process for Latin American travelers, we created an upbeat video that simplified the steps of renting and returning vehicles. Balancing fun-filled scenes with clear instructions, the video illustrates how easy it is to rent throughout the U.S.
THE ALAMO DESTINATION GUIDE – ASIAN MARKET
Building on our successful LATAM specific campaign approach, we targeted Chinese travelers with a Mandarin language driver’s guide filled with must-visit destinations and enticing discounts throughout the country.
BEHIND THE WHEEL, AHEAD OF THE JOURNEY
Through an inspiring video, we encouraged Chinese consumers to embark on a road trip in the U.S. The video showcased the thrill of driving through diverse destinations, emphasizing the freedom and adventure of being in control behind the wheel.
The results
By increasing brand awareness and improving performance across Alamo’s booking funnel, we were able to produce huge gains in revenue and reservations for the brand across the country and around the world.
