AMERICAN QUEEN VOYAGES
The 30,000 foot view
American Queen Voyages (AQV) set out to refresh its brand identity and launch a new online booking engine—two major milestones with one clear goal: enhance the customer experience and create a more intuitive path to purchase. To bring this transformation to market, AQV needed to quickly build recognition with new audiences, reinforce the updated brand with existing customers, and ensure the new platform supported performance at every stage of the funnel.
That’s where WMX stepped in. We developed an integrated media strategy and on-site optimization plan that aligned brand storytelling with conversion-focused execution. The result: stronger engagement, smarter media performance, and a tangible lift in bookings.
The challenge
With a fresh brand identity and a new name in the market, AQV faced dual challenges: drive awareness with first-time travelers and reintroduce the brand to loyal past guests. At the same time, a newly launched booking engine requires education, user flow optimization, and real-time performance tracking. The stakes were high; attention alone wouldn’t move the needle without conversion.
- Build brand recognition and communicate the breadth of AQV’s offerings
- Drive qualified traffic to the new booking engine and improve the path to conversion
These goals demanded a thoughtful, coordinated effort across both media and digital experience.
The solution
WMX delivered a full-funnel media strategy that balanced brand lift with performance precision. We focused on meeting travelers where they were—from early inspiration to final booking—while ensuring the site experience supported every click along the way.
- Multichannel media activation across Paid Search, Cable TV, Addressable TV, and Radio to reach prospects at multiple touchpoints
- Strategic partnerships with key travel publishers to build trust and visibility
- An SEO audit to uncover on-site friction points and recommend improvements for faster load times, better navigation, and more persuasive CTAs
Working alongside AQV’s internal team, we turned audit insights into actionable updates that enhanced the user journey, supported conversion, and created a seamless connection between media and site experience.
The results
By pairing brand-building with data-backed optimizations, WMX helped AQV drive awareness to action. Key outcomes included:
increase in users moving beyond the browse stage, signaling stronger early-funnel engagement
growth in interaction with add-ons and trip extras, showing more qualified, motivated visitors
lift in users reaching the trip summary stage, reflecting higher booking intent
increase in total bookings, proving that smarter UX and integrated media can move the bottom line
This campaign is a clear example of what happens when brand identity, performance strategy, and user experience all work together. WMX helped American Queen Voyages not only reintroduce itself—but reestablish momentum for long-term growth.
