In the Caribbean, the Yellow Pages is still a main source for finding local information. Yet, as the Internet usage grows in the Caribbean, many people don’t realize all of the information they love about the book is also available online.
The campaign started with a simple idea – you can still find everything you want, but now you can do it faster. We built a full 360 campaign based on this positioning and let everyone know that the Yellow Pages just made “finding” that much easier.
TAKING THE MESSAGE TO THE STREETS
We brought the campaign to life in ways that couldn’t be ignored, proving that sometimes the medium can be just as powerful as the message.
LOCAL PARTNERSHIPS TO PUSH APP DOWNLOAD
We worked directly with local restaurants and businesses to help promote the new Yellow Pages and entice more app downloads. We provided them with the materials, and they provided us with the customers.
The new campaign made Yellow Pages not only maintain their relevance on the islands, but position them as a pioneer of the new online experience. Site usage more than doubled, app downloads increased exponentially, and Yellow Pages found the power of “Find”.