The merger of LAN and TAM led to an aggressive expansion plan that needed to fill flights and win new customers. They needed a unified approach that would not only grow their business, but build their new brand.
ONLY IN SOUTH AMERICA
To get everyone to discover the true depth of destinations, we created a series of high impact units that took over major sites. Here, the user could explore just what makes South America, along with LAN and TAM, so special.
BOOKING THROUGH THE BANNER
We also used a tactical media approach, targeting where consumers weren’t just considering, but actively searching. We developed media banners with a booking widget built in. This allowed us to drive users directly into flight results.
In order to improve the customer journey, we developed a microsite that put UX at the center of all interaction. Making the user flow more streamlined, we were able to drive higher conversions and less abandonment.
We let the world know that there is only one airline group that keeps Latin America flying. We were able to double online conversions year-over-year, increase site traffic by more than 25%, and create more social engagements and conversation than ever before.